Generon is a young, expanding company specialized in the production and distribution of test solutions for the food and feed industries.
«When I started GENERON, after two decades of work in the most important Italian contract food testing laboratory, my goal was to create a modern approach in response to a complex struggling industry. In the up-to-date and competitive global market purchasing and providing quality is a challenge. In direct contact with the customers I realized that little food safety issues in raw and finished materials turn into dramatic economical losses and deterioration of brand image. At Generon we mostly aim to select and offer best-in-range and easy to use assays along with an effective, specific and just-in-time technical support. Today I can say that the company I lead is the company I wished. A customer-oriented company that provides chemical and biological QC tools analysis promptly, quickly, reliably and efficiently, using the most recent technologies and optimizing consolidated methods. Thanks to our organizational capabilities and speed of response we have been able to achieve exceptional results placing us amongst the top players in the market. Even though ever more challenging, future offers exciting prospects and we remain high-reaching, willing to get further and to become the leading benchmark in the food & feed safety field.»
Innovation is the engine of Generon’s growth and success. The profound knowledge of the technologies and needs of operators in the agri-food sector, allow us to develop the most suitable products for the market in constant evolution.
Precisely for this reason we continue to develop new proprietary technologies every day, in addition to optimizing the consolidated and widespread ones, improving the functionality and validating its use on specific food and environmental matrices. In this regard, collaboration with customers, academic bodies and other public institutions plays a fundamental role.
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